Our Back Garden
Brand Guidelines and Social Media Content Creation
I designed a clear, cohesive brand guideline to reflect the heart of your business, covering typography, colour palette, logo use, and a custom set of icons to represent the EAT, PLAY, and STAY sections. These icons were created to be simple and recognisable, perfect for use across signage, print, and digital touchpoints.
To support your online presence, I created two engaging Instagram reels – one showcasing the cosy STAY experience, and another highlighting the fun of PLAY and the freshness of EAT. Both reels were carefully styled to match your brand tone.
I also ran a content shoot on the farm, capturing warm, authentic moments that reflect your family-run atmosphere, creating a versatile library of imagery for use across all channels.
